Irregular - India

Crafted with intention. Curated with care.

HouseofIndya was born in 2016 from a belief that women deserved ethnic wear that was beautiful, accessible, and honest about its craft. Founded by Shivani Poddar and Anurag, the brand was built with the intention to deliver the essence of India’s heritage, one piece at a time. Our Irregular collection brings together India's rich textile traditions, including zari weaving from Varanasi, chikankari embroidery from Lucknow, mirror work from Kutch, bandhani from Gujarat, and block printing from Jaipur. Every collection is thoughtfully designed for contemporary occasions.

Styled by people who live and breathe Indian fashion.

Every Irregular is reviewed by our in-house ethnic wear specialists trained in Indian textiles, traditional craft techniques, and occasion dressing. We source zari work from Varanasi, chikankari from Lucknow, bandhani from Gujarat, and mirror work from Kutch to deliver authentic Indian wear to your doorstep. Different occasions require different fabrics, silhouettes, and levels of embellishment. Our styling recommendations consider factors such as embroidery weight, garment movement, comfort, seasonality, and cultural traditions to help customers choose the right Irregular for weddings, festive celebrations, parties, and everyday wear.

Chosen by millions. Recognised across India

HouseofIndya.com is part of High Street Essentials (HSE) backed by JSW, Elevation Capital, and Incred Finance and trusted by over 5 lakh customers across the globe. Our 1.5L+ styles across women, men & kids fashion products and decade of collections make us India's largest ethnic wear brand serving customers worldwide.

Featured In & Recognised

HouseofIndya.com has been featured in leading publications including Forbes, ELLE and other leading fashion and lifestyle publications. The brand has also received multiple industry recognitions and awards for design, innovation, and customer experience. We deliver to 20,000+ pin codes across India and ship to customers worldwide.

Your celebration matters too much to leave to chance.

Every Irregular is quality-checked before dispatch to ensure stitching, embroidery, fabric, and colour accuracy. We ship internationally through trusted partners like DHL and FedEx. Eligible products can be returned within 15 days of delivery by self-shipping them to our warehouse. We don't charge additional customs duties or tariffs when your order arrives, everything is prepaid. Every piece ships with an authenticity tag to the India. Made in India. Customer care is available 7 days a week via WhatsApp and email.